The mobile internet market is growing faster than fixed internet, and the future potential is enormous.
Having your own app will separate you from the competition, and put your brand in your customer’s pockets. It will cut advertising and marketing costs while it increases repeat business and profits.
Think about it, your smartphone has access to your:
- location
- camera
- contact list
And most importantly, your pocket.
Mobile sites don’t generally have access to this information. Use this power to your advantage and provide content or functions that are time or location sensitive, or that are interesting and exciting to share.
You can use your app to develop customer loyalty and engagement. They will provide you with great feedback and testimonials, while becoming your best marketing people. Be sure to provide tools in your app to make sharing easy.
Don’t try to sell, but provide interesting and valuable content that add value. Your mobile app can become a part of a person’s daily routine. If your customers are outdoors oriented, think about offering weather reports tailored to their activities. Perhaps you can provide some recipes and cooking tips if you’re a restaurant. Think about the information that can make your customers lives easier or more fun. It’s all about providing convenience and fun for your clients.
Use the App to drive traffic to your store location. Announce events and specials, and make them exciting enough that your customers will want to tell all their friends. A soft sell works best, just let your fans know that you’re offering something special.
When you develop an App for mobile let everyone know about it through email, website, SMS and Twitter. Get a QR code that links to the download site for your app, and post it at your checkout, your menus, on your business cards and stationery.
